The mark consists of "WHATCHAMACALLIT" in a wavy design where "what", "ma" and "it" appear in yellow and "cha" and "call" appear in red with outside red lining of the letters, and all letters having a black shaded background with the words "deliciously crispy!" in black letters inside a white speech balloon outlined in black. There are three white, yellow and blue stacked stars in the center behind "WHATCHAMACALLIT" with black dots on sections of the stars. There are two 3-line black accents before "what" and one 3-line black accent design after the ending letter "t". The overall background contains repeated yellow stars against the color white.