The mark consists of an elf dressed in red and white with a grey-blue swirl representing a pom pom at the top of the elf's hat. Grey appears on the edges of the white collar. The white between the elf's legs and between the elf's left arm and body represents background and is not claimed as a feature of the mark. The elf is sitting on a blue and grey-blue shelf. The right tip of the shelf is beige. Two gold pegs that appear on the underneath the shelf on the right and left side. The elf has green and white eyes, brown hair, red cheeks, gold skin, and red fingers. A miniature green Christmas tree with a red base appears to the left of the elf. The tree and the base have white spots throughout which represents background and is not claimed as a feature of the mark. The circular ornaments on the tree are gold and red. A gold star appears on top of the tree. To the right of the elf, a large gold book appears. The large book has two brown stripes at the top of the book, two green squares outlined in white in the middle of the book, and a single brown stripe at the bottom of the book. To the right of the large book, a smaller brown book appears to be leaning on the large book. The smaller book has one grey-blue stripe at the top of the book, a grey-blue square outlined in white in the middle of the book, and two grey-blue stripes at the bottom of the book. The white appearing at the stripes represents background and not claimed as a feature of the mark. A solitary gold Christmas ornament appear to the right of the small book. The solitary ornament has four red circles below a red stripe in the middle of the ornament. A green ornament cap appears at the top with a grey hook. The white background is not claimed as a feature of the mark.