The mark consists of the wording "JUANCHI'S" in a stylized white font outlined in black appearing inside a partially shaded orange banner design element with white shading. The wording "BURGER" appears in black stylized text below the orange banner. Above the wording "JUANCHI'S" is a stylized hamburger design comprising of, from top to bottom, a partially shaded yellow bun partially outlined in black with seven yellow oval seeds outlined in black inside the bun, a green lettuce design, a red tomato design, a partially shaded yellow cheese design outlined in black, a partially shaded brown hamburger patty design, and a partially shaded yellow bottom bun outlined in black. Above the hamburger design is a black crescent shape border design element. The color white around the outside of the design is background and is not claimed as a feature of the mark.