The mark consists of a solid brown disc surrounded by a red circle with a red diagonal line extending across the brown disc, a green banner across the bottom of the brown disc, a white line outlining the red circle and diagonal line and the green banner, the words in white capital letters "NO B.S." positioned in the brown disc and the words in white capital and lower case letters "Organically Grown Without Animal Waste" followed by an exclamation mark also in white across the green banner.