The mark consists of the the stylized gold wording "HERMANOS PORTILLO" outlined in brown above the stylized white wording "DE PARRAL, CHIHUAHUA" outlined in green, with the wording appearing on a background that conforms to the shape of the wording and that is brown toward the upper half and changes shades to appear green toward the lower half, with brown and black shading throughout the mark and brown and black outlining encompassing all of the foregoing; the remaining white in the drawing represents background and transparent areas and is not part of the mark.