Administration of a customer loyalty program which provides monetary and non-monetary gifts to customers who maintain good relations with the company pursuant to a rewards and recognition program guidelines; Arranging and conducting incentive reward programs to promote the sale of local products; Incentive award programs to promote the sale of products and services of others; Promoting the sale of goods and services of others by means of contests and incentive award programs; On-line posting of rewards for information; Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with a rewards program; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty