Advertising and marketing services, namely, promoting the goods and services of others; Advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks; Advertising, promotion, and marketing services in the nature of internet-based and mobile device-based marketing for sports entertainment and sporting event providers; Business research and data analysis services in the field of sporting events audience attendance, ticket and merchandise sales and sports fan engagement; Compiling and analyzing statistics for determining audience ratings of sporting events and sports teams advertising and marketing efforts; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Mobile advertising services for others in the field of sports and sporting events; Online advertising and marketing services in the field of sports and sports entertainment via wireless networks for display on mobile devices; Promoting sports competitions and events of others; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services