The mark consists of a design illustration and text. The design mark is an illustration of a 18th century navy captain sailor in front of a ships wheel holding the wheel with his left hand while peering through a telescope in his right hand. The captain is wearing a 18th century blue tricorn hat, blue captain's dress jacket with late 18th century style epaulettes, blue frock coat with Navy buttons and blue high leather boots. On either side of the illustration are the words "ESTD" and "2015" in blue color. Each word has a blue line on top and a maroon line on the bottom. Below the illustration is the word "NUELAND" in all capital letters and in blue color. Below this is the word "Apparel" in a script font and maroon color, flanked by two short lines on either side in blue color.