The mark consists of a motion mark in color. The nature of the motion is that of a single point of light that is eclipsed by a distant planet-like shape and an increasing number of laser lights appear to emanate from behind the planet-like shape, with the planet-like shape moving toward the foreground as the motion progresses, ultimately eclipsing all of the laser lights and then resolving into a circle-based logo featuring a robot head within the circle and the words "BAD ROBOT" underneath. The duration of the motion is approximately 11 seconds. The five stills in the sequence are spaced approximately 2 seconds apart. The stills are arranged consecutively from the beginning to near the end of the motion. The stills follow a progression from the top left (1st still) to the bottom center (5th still), moving from left to right across each row and then down to the next row. The precise sequence of the stills is as follows: In the 1st still, a single point of red light appears in the center of a black background. The background throughout the animation is black. In the 2nd still, the single point of red light is eclipsed by a distant black planet-like shape and numerous red laser lights interspersed with white streaks emanate out all around the planet-like shape with the planet-like shape moving toward the foreground as the motion progresses. The 3rd still shows an increasing number of red laser lights interspersed with white streaks emanating out all around the planet-like shape, with a white light glowing along the bottom right edge of the planet-like shape, which continues to move toward the foreground and where the lower portion of the frame is lit with a red light and the upper portion of the frame has a black background. The 4th still shows a black planet-like shape with a white light glowing along the upper left and bottom right edges and red light emanating from those areas towards the edges of the frame with a narrow wedge of area that is unlit and appears in black that extends from the top of the planet-like shape towards the edge of the frame. In the 5th still, the head and upper torso of a robot is shown in silver with eyes and nose initially shown in red which then fade to black, and with red backlighting emanating from behind the figure. The figure appears in a forward-facing position in the center of the white and silver circle, which appears brighter along the upper left and lower right edges, with the words "BAD ROBOT" with the letters "BAD ROB" in silver and the letters "OT" initially appearing in white, then fading to silver, visible below the circle. The animation ends by fading to an all-black background.