The mark consists of the stylized wording "THE ORIGINAL KING'S HAWAIIAN EST. 1950 HILO HI", written in the color cream, on three lines, with two lines immediately above and below the words "EST. 1950 HILO HI", and with a crown in the color cream design between the words "EST. 1950" and "HILO HI" superimposed over the two lines at the top of the mark, all on an orange colored background; and below the orange section, the words "BBQ SAUCE SMOKED BACON" written in brown on the next three lines and the words "RICH SMOKY FLAVOR NOTES" written in blue on the next two lines, with an image of a campfire in blue to the right of the words "SMOKED BACON" and "RICH SMOKY FLAVOR NOTES" with a brown line below the campfire and the words "FLAVOR NOTES", with all the lower section appearing on a cream colored background.