Creating an on-line community for registered users to participate in discussions and rating of user-generated content, facilitate online connections, organize groups and events, get feedback from their peers, form virtual communities and engage in social and community networking; application service provider (ASP) featuring software enabling the uploading and transmission of electronic media or information over the Internet or other communications networks and for posting comments on user-generated content; application service provider (ASP) featuring software enabling registered users to participate in and create contests, promotions and games, and obtain rewards and incentives; software as a service (SAAS) featuring software for sending and receiving electronic messages, and to allow users to perform electronic business transactions via a global computer network; providing temporary use of on-line, non-downloadable software for tracking statistical data in the field of sports and sporting events; software as a service (SAAS) featuring software for providing data analytics and sports analytics for collecting and analyzing data in the fields of sports and sporting events