Magnetically encoded credit and debit cards, magnetically encoded discount cards; magnetically encoded customer loyalty cards; computer application software for managing customer incentive and loyalty programs, reward program information, and discount pricing programs; mobile phone application software for managing customer incentive and loyalty programs, reward program information, and discount pricing programs

Printed materials, namely, informational brochures, pamphlets and flyers in the field of customer incentive and loyalty programs, reward programs and discount pricing programs; printed paper signs; newsletters in the field of customer incentive programs

Promoting the goods and services of others by means of loyalty reward programs for customers of those others; providing incentive award programs for customers of participating businesses through the issuance and processing of loyalty rewards for frequent use at the participating businesses; administration of a customer loyalty program for participating retailers and merchants which provide discounts on fuel based upon purchases made at those participating retailers and merchants; administration of a discount program for others providing customers of goods and services of those others with discounts on defined products purchased from participating retailers and merchants; administration of a discount program for others providing consumers of goods or services of the others with discounts on retail fuels purchased from participating suppliers; providing a loyalty rewards program to participating retail and grocery stores, restaurants, and other businesses and service providers, namely, utility providers, financial services providers, insurance services providers, hotels and casinos through which such businesses and service providers may promote their goods and services through discounts on fuels purchased from participating gas stations; promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, Internet marketing, mobile marketing, and blogging; providing information on discount programs, customer loyalty programs, product and service pricing discounts, online shopping and fuel efficiency of motor vehicles; providing information on online retail store services, retail department store services, and grocery stores; promoting the sale of credit card accounts and promoting the use of credit card services through the administration of a rewards program

Providing information in the field of financial literacy and personal savings habits; providing information on financial service providers and insurance service providers

On-line journals, namely, blogs featuring information and advice on customer loyalty programs, travel, financial literacy, savings habits, product and service pricing discounts, online shopping, motor vehicle fuel efficiency, participation in contests, sweepstakes and dining; providing information concerning participation in contests, sweepstakes and casinos

Providing information concerning hotels and restaurants