The mark consists of a green border, stylized rectangular shape, with a lime green border immediately inside of the green border, and a white border immediately outside the green border with a thin grey border outside the white border for the bottom ¿ of the rectangle. The stylized words "PURESPOON" in green are located at the top of the interior of the rectangle, with the stylized words "THOROUGHLY ORGANIC" in orange directly below the words "PURESPOON". The center of the mark is a yellow half circle with the circle oriented up with a horizontal yellow line extending from the bottom of each side of the half circle representing a rising sun. A green spoon outlined in white is superimposed on the rising sun, with a green leaf growing out of each side of the spoon and a thin grey outlining on the bottom right of the spoon. Below the rising sun are the stylized words "BABY FOOD" in orange, with "BABY" on the left side of the spoon and "FOOD" on the right side of the spoon. Below the spoon is the phrase "FROM SEED TO SPOON" in orange, all of the foregoing on a white background.