The mark consists of a white and black depiction of a dog's head outlined in black with the wording "GROWL TOWELS" to the right of the head. The dog's face is white with a black left eye and white right eye and the white right eye is centered in a black patch. The dog's nose is black and created with a circle and attached line that extends to the bottom of his face and the dog's left white ear is folded down and its black and white right ear is pointed up. Under the dog's head is a black outlined floating collar with a white interior and four black circles.