The mark consists of The term "El Franciscano" in blue stylized font inside a banner in gray with an outline of orange and gold across the top portion of a window shaped design consisting of a gold and orange outside outline and a blue inner outline, with the words "Enriquecido-Enriched" in white print on a blue background right beneath "El Franciscano" and the word "Premium" in white on a blue background at the bottom of the window shape, a fanciful image of a friar inside the window with blue hair, a white face containing blue features, wearing a brown robe with light brown highlights indicating the shape of the garment, with a blue book containing a white cross in his left hand and an orange rosary with a cross on the end dangling from his raised right hand, and a banner at the top with the words "Arroz Precocido Parboiled Rice in white on a blue background with an orange and gold outline around the banner, and a banner beneath the window-shape with the words "El Sabor de tu dia!" in white on a blue background with an orange and gold outline around the banner.