The mark consists of the word "FERIA" at the top in green, white, and red and outlined in black and white, above a red Ferris wheel with a purple carousel to the left of the Ferris wheel and a yellow rollercoaster to the right of the Ferris wheel, below which appears an outline, in black, of the top of a circus tent, and which is above the word "DE" in black and the word "MEXICO" in green, white, and red and outlined in black and white, with swirls, curved lines, and rectangular block patterning appearing on the "M", "E", "C", and "O", and a star shape appearing in gray with a moon cut-out in white on the "X"; yellow, blue, green, orange, and red fireworks appear to the left and right of the wording. The white appearing inside the Ferris wheel and the roller coaster represents background only, and is not claimed as a feature of the mark.