The mark consists of a rectangular design that is divided into two sections. The top section consists of a red background with the cream-colored stylized words "PUTTING THE BEER BACK IN GINGER BEER" above a brown line that has stylized ends. Underneath this line is the cream-colored stylized word "WILD", which is above the stylized cream-colored word "GINGER". Underneath the word "GINGER" is the cream-colored word "ORIGINAL" in a brown rectangular-shaped box that sits on a brown line with a stylized left end. The bottom section consists of a cream background with the image of a woman outlined in red, who is wearing a red dress, has red hair and cream skin with her facial features defined in red, and whose head begins at the bottom half of the red background section. To her left is the word "ALCOHOLIC" in brown. Underneath "ALCOHOLIC" is the word "GINGER" in brown, and underneath "GINGER" is the word "BEER" in brown. The woman's left hand and index finger are pointing up towards the word "GINGER".