The mark consists of the stylized image of brown ice cream cone sitting atop a set of black wheels with a gray muffler. There is orange fire coming out of said muffler and gray smoke presented beneath the fire. There are five scoops of ice cream on the top of the cone, where the first scoop is white, the second scoop is pink, the third scoop is brown, the fourth scoop is white, and the last scoop is pink. The entire image is outlined in black. Above this image is presented the stylized wording "LUGIA'S" in red font with black drop-shadowing behind the letters. To the right of this image is presented the stylized wording "ICE CREAM" in white font with red outlining, and underneath this wording is presented the stylized wording "ON WHEELS" in orange and red letters with white outlining. The wording and image are enclosed in a sky blue oval which is outlined in red. In the background of the oval are presented red, dark blue, pink, and white sprinkles.