Computer software that provides web-based access to applications and services through a web operating system or portal interface; downloadable publications, namely, electronic books and electronic newsletters featuring information on statistical analysis and methodology of equipment rental markets, and data for use in financial accounting and reporting for the equipment rental industry

A series of books, whitepapers and brochures featuring information on statistical analysis and methodology of equipment rental markets, and data for use in financial accounting and reporting for the equipment rental industry; Printed publications, namely, magazines, newsletters, books, pamphlets, bulletins concerning the equipment rental industry; Printed educational publications, namely, workbooks, textbooks, activity books, teacher guides, manuals, and educational booklets in the field of driver education and training; Periodic publications, namely, magazines in the rental industry addressing management topics including competitiveness, marketing and merchandising, financial management, inventory management and market development, business planning, risk management, training, rental industry news, practical tips on rental and small business management in general, and news features

Advertising and marketing services for the equipment rental industry; Arranging and conducting trade shows in the field of rental equipment; Association services, namely, promoting the interests of the equipment rental industry; Association services, namely, promoting the interests of the equipment rental industry to the consuming public; Association services, namely, promoting the interests of the rental equipment industry and standardization of metrics and methodology for financial accounting and reporting data and statistics for the rental equipment industry; Business information services, namely, gathering and reporting economic and financial information for the equipment rental market industry; economic forecasting and analysis for the equipment rental market industry; business analysis of rental equipment investment data; reporting on economic, sales and marketing topics, namely, competitiveness, marketing and merchandising, government affairs, financial management, inventory management and market development, business planning, risk management, training, equipment rental industry news, practical tips on rental and small business management in general, and news features for the equipment rental market industry; Online business directory services in the nature of rental store locator services featuring the goods and equipment of third parties in the fields of general tools, products for homeowners, goods for parties and special events, products in the fields of construction and industrial goods, namely, providing a website that enables consumers to find rental stores using a zip code or the name of the product; Online directory services permitting user to locate rental stores in their geographic area by zip code of city and state, and either by the type of rental store, namely, general tool, homeowner, party and event, construction and industrial, or by specific product, via a web site on the Internet; providing business risk management services for the equipment rental industry

Insurance services, namely, writing equipment, inventory, property, liability, umbrella, and automobile insurance for the equipment rental industry; providing financial risk management services for the equipment rental industry

Providing information in the field of the short-term rental of goods and equipment in the nature of construction equipment, hand and power tools, home repair and improvement tools and equipment, air compressors, concrete mixing equipment, building tools and equipment, material handling equipment, paint and decorating equipment, aerial lift equipment, pressure washing equipment, portable flooring, and carpeting and flooring equipment, via a Web site on the Internet

Providing information in the field of the short-term rental of goods and equipment in the nature of vehicles, trucks, trailers and towing equipment, and food services equipment in the nature of refrigerators, via a Web site on the Internet

Providing information in the field of the short-term rental of goods and equipment in the nature of power generating equipment and space heating/cooling apparatus, via a Web site on the Internet

Providing information in the field of the short-term rental of goods and equipment in the nature of costumes, inflatable amusement equipment, dance floors, and audio visual equipment, via a Web site on the Internet; Education services, namely, providing classes, seminars and workshops relating to the equipment rental industry; Education services, namely, providing classes, seminars, and workshops relating to the equipment rental industry and in the field of special event planning; Driver education and training services, namely, conducting classes, seminars, webinars, and training sessions all in the field of professional driver education and training, including using technology-aided curricula, Internet-based training modules, testing, and products to train students; Providing recognition and incentives by the way of awards to demonstrate excellence in the field of the equipment rental industry; Providing on-line magazines in the field of the rental industry addressing management topics including competitiveness, marketing and merchandising, financial management, inventory management and market development, business planning, risk management, training, rental industry news, practical tips on rental and small business management in general, and news features; Providing on-line electronic newsletters in the field of the rental industry addressing rental industry news, upcoming events, marketing opportunities, news features and information; Providing training programs in the field of the rental of personal property for members and associate members of the American Rental Association; providing on-line courses of instruction in the field of the rental of tangible personal property

Computer services, namely, providing a web site featuring technology in the nature of icons that enable users to connect to information in the field of the short-term rental of goods and equipment

Providing information in the field of the short-term rental of goods and equipment in the nature of tents and canopies, table, table linens and skirting, table-top centerpieces, chairs, glassware, dinnerware, silverware and flat ware, special event lighting, decorations, and food services equipment, via a web site on the Internet

Providing information in the field of the short-term rental of goods and equipment in the nature of lawn and garden tools and equipment, via a Web site on the Internet