The mark consists of a bear character design in brown, white, and black, depicted within a white circle outlined with a red arrow; the bear is wearing a purple bow tie, outlined in black and yellow hat outlined in black with the wording "SM" in yellow on a purple background with a red circular arrow. The bear has white and black eyes, white teeth and black dots below its grey nose. The stylized word "SAM'S appears to the left of the bear design and the word "MART" appears to the right of the bear design, all in white, within a purple rectangular design. The remaining white background is not claimed as part of the mark and represents a transparent background.