The mark consists of The Logo consists of two words written in block letters juxtaposed against each other in a crossing pattern. The first word, written horizontally in black in all caps lettering is AMERICANA. The second word on the Logo, also in all capital letters is the word WHISKEY, written in brown lettering. Whiskey is written vertically and traverses through the word Americana beginning below and elevating through Americana. Whiskey appears to sit on its left side so the reader would have to turn the logo to the clockwise one quarter turn in order to read it normally. The two words intersect at the common letter I, with the common I's intersecting to form a cross with the I in whiskey outlined with the same color as the I in Americana. The colors claimed for the mark are white, black and brown. The word Americana is in black. the word whiskey is in brown the backgrounds are either white or gray.