Software as a service (SAAS) services featuring software for providing data analytics, business analytics, business intelligence and for collecting and analyzing data; platform as a service (PaaS) software in the nature of a database for compiling data, the data and interactions of student prospects, faculty and staff, parents, students, donors, corporations and alumni for enabling educational institutions to plan, personalize, optimize and customize communications with those parties; platform as a service (PaaS) featuring computer software platforms for retrieving, tracking, analyzing, testing, measuring and managing data, and the data and interactions of student prospects, faculty and staff, parents, students, donors, corporations and alumni; platform as a service (PaaS) featuring computer software platforms for enabling educational institutions to plan, personalize, optimize, monitor, analyze and measure interactions across channels and devices among student prospects, faculty and staff, parents, students, donors, corporations and alumni; platform as a service (PaaS) featuring computer software platforms for enabling educational institutions to plan, personalize, optimize, monitor, analyze and measure interactions across social media, customer relationship management (CRM) systems and email; rental of computer software and web servers; charitable services, namely, providing computer software to educational institutions; charitable services, namely, providing a website that features technology that enables educational institutions to obtain resources and training and to engage with one another; providing temporary use of online non-downloadable software to store, manage, track, analyze, and report data in the fields of marketing, promotion, customer information, customer relationship management, and employee efficiency; providing temporary use of online non-downloadable software to facilitate communicating among student prospects, faculty and staff, parents, students, donors, corporations and alumni in the field of education and for customizing computer application user interfaces; software as a service (SAAS) services featuring software in the nature of a database for compiling data for enabling educational institutions to plan, personalize, optimize, and customize communications with student prospects, faculty and staff, parents, students, donors, corporations and alumni; software as a service (SAAS) services featuring computer software for retrieving, tracking, analyzing, testing, measuring, and managing data, data relating to student prospects, faculty and staff, parents, students, donors, corporations and alumni, and their interactions in the field of education; software as a service (SAAS) services featuring computer software for enabling educational institutions to plan, personalize, optimize, monitor, analyze, and measure interactions among their student prospects, faculty and staff, parents, students, donors, corporations and alumni across channels and devices; software as a service (SAAS) services featuring computer software for enabling educational institutions to plan, personalize, optimize, monitor, analyze, and measure interactions among their student prospects, faculty and staff, parents, students, donors, corporations and alumni across social media, customer relationship management (CRM) systems and email; software as a service (SAAS) services, namely, hosting software for use by others for application and database integration and hosting software for use in customer relationship management