THE ARCHITECTURE OF ENROLLMENT MANAGEMENT - Trademark Details
Status: 700 - Registered
Image for trademark with serial number 86885053
Serial Number
86885053
Registration Number
5131621
Word Mark
THE ARCHITECTURE OF ENROLLMENT MANAGEMENT
Status
700 - Registered
Status Date
2017-01-31
Filing Date
2016-01-25
Registration Number
5131621
Registration Date
2017-01-31
Mark Drawing
4000 - Standard character mark Typeset
Published for Opposition Date
2016-11-15
Law Office Assigned Location Code
M70
Employee Name
BROWN, BARBARA TROFFKI
Statements
Goods and Services
Business data analysis and consulting services in the field of enrollment management for institutions of higher education
Goods and Services
Hastings+Chivetta's scope of services associated with The Architecture of Enrollment Management involve a four step process in which a detailed analysis of a university campus tour and what impressions it may leave on prospective students and their families is provided to a client. Elements that have a direct impact on recruitment, enrollment and retention at the institution are specifically reviewed. The analysis is divided into the following four steps: Step 1: Planning a Visit Step 2: Arrival Sequence Step 3: The Campus Tour Step 4: Post Tour Step 1 - Planning a Visit Hastings+Chivetta initially works in the following three areas to prepare for and plan a campus visit: · Analyze the institution website to see how it guides campus visitors to the Admissions Office and any other wayfinding that it provides electronically through Google Maps or I-Maps · Take a close look at where the Admissions Office is located, where parking is provided and understanding how a visitor is first greeted on campus as part of the critical first impression · Pre-planning study to look at the quality of the roads and neighborhoods that surround campus prior to a tour beginning Step 2 - Arrival Sequence The arrival sequence starts upon entering each campus and focuses on among other things: · Signage that leads a visitor to the Admissions Building · The requirements for parking, the associated cost of parking on campus and the proximity of the Admissions Building to the available parking resources · A visitor's first impression through visual campus signage and wayfinding for ease of locating the Admissions Office and additional campus structures or maps · Accessibility, parking and drop off availability for the campus admissions tour Upon entering the Admissions Building, Hastings+Chivetta reviews the following key attributes: · Admissions reception, seating areas, availability of Admissions Staff, conveniences provided to visitors and potential students · Additional information about campus and the surrounding neighborhood · Interview room availability · Academic program information that might be available in the Admissions Office for the various departments on campus Step 3 - The Campus Tour During the campus tours, the following dynamics are analyzed: · The location of the campus overview talk · The quality of the tour path on which the visitor is taken · The type of facilities and buildings that are part of the tour · The appearance and ages of the buildings and the associated facilities · The type and quality of the overall campus landscaping and hardscaping Each section of the campus tour is analyzed beginning with the overview section, student introductions, discussions that occur as part of the campus tours and the follow up questions and answers with the tour guides. During the campus tours, Hastings+Chivetta photographs and identifies potential enhancements and refinements to the campus tour. In addition to the physical attributes, Hastings+Chivetta also looks at spaces that relate to student life activities such as: · Campus security · Exterior lighting · Dining services · Living spaces · Extracurricular activity · Career counseling · Academic support services Step 4 - Post Tour After completing the campus tour, Hastings+Chivetta recreates each campus tour, taking additional photographs and visual representations of campus impressions while on the grounds or on a return visit. Based upon pre-planning a visit, the arrival sequence and each tour itself, Hastings+Chivetta creates a concise document that identifies and evaluates various attributes of the campus' first impression and the Admissions Tour. These include an evaluation card of key components; review of the opportunity of questions; engagement of campus tour staff; and identifying the resources that were provided at the end of the tour. A checklist is developed as well as a scorecard rating the various aspects of each campus including signage to Admissions, visitor parking, admissions seating and greeting, timing of tours and frequency, campus pathways, student life spaces, campus signage, security and exterior lighting, availability of program information in the career center tour and student extra-curricular activities. Hastings+Chivetta provides a summary report and recommendations to help refine and enhance the Admissions process for the institution and presents them to campus leadership at the conclusion of the process
Classification Information
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2016-09-15
Primary Code
035
First Use Anywhere Date
2013-04-00
First Use In Commerce Date
2013-04-00
Current Trademark Owners
Party Type
30 - Original Registrant
Address
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Trademark Owner History
Party Type
30 - Original Registrant
Address
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Party Type
20 - Owner at Publication
Address
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Party Type
10 - Original Applicant
Address
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Correspondences
Name
HASTINGS+CHIVETTA ARCHITECTS, INC.
Address
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Trademark Events
Event DateEvent Description
2016-01-29NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
2016-05-10ASSIGNED TO EXAMINER
2016-05-18NON-FINAL ACTION WRITTEN
2016-05-18NON-FINAL ACTION E-MAILED
2016-05-18NOTIFICATION OF NON-FINAL ACTION E-MAILED
2016-08-25TEAS RESPONSE TO OFFICE ACTION RECEIVED
2016-09-02ASSIGNED TO LIE
2016-09-15CORRESPONDENCE RECEIVED IN LAW OFFICE
2016-09-15TEAS/EMAIL CORRESPONDENCE ENTERED
2016-10-06APPROVED FOR PUB - PRINCIPAL REGISTER
2016-10-11LAW OFFICE PUBLICATION REVIEW COMPLETED
2016-10-26NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
2016-11-15PUBLISHED FOR OPPOSITION
2016-11-15OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
2017-01-31REGISTERED-PRINCIPAL REGISTER
2022-01-31COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED