Providing temporary use of on-line non-downloadable software for enabling users to upload and transmit audio, video, images, text, information featuring promotions, upcoming events, opinions and advice in the field of advertising via global computer networks and mobile networks; platform as a service (PAAS) featuring computer software platforms for creating and distributing online advertisements, for analyzing consumer engagement in advertising campaigns, and for providing reports in connection therewith in the field of online advertising; platform as a service (PAAS) featuring computer software platforms for use as a decision engine in the field of advertising; providing temporary use of on-line non-downloadable software for enabling users to create, edit, analyze, manage, optimize, distribute and automate the production and delivery of digital advertising content, and to create reports and real-time reports in connection therewith