Biking for Beauty Is a concept that combines the Glamour of makeup with the street savviness of riding a bike. Roberto Casey a New York City base and Two Time Emmy Award-winning Makeup Artist rides his bike across the country to the homes of women who create a positive and significant social impact. It is a celebration of them and all they have accomplished. In celebrating them he will bring his artistry to areas that do not have access to New York caliber makeup. Roberto will do makeup for these woman while giving them tips and tricks to get the "look" or "looks" they desire. At the end of the show they will be gifted makeup products. This is going to be filmed as a reality show and will either be on television or an online source such as Netflix or Youtube. The instagram version of this is Roberto talking about makeup related things i.e. tips and tricks and makeup history while riding his bike. Biking for Beauty will also be on other social media platforms. I intend to use this trademark on other goods including but not limited to makeup kits, hats, bikes, shirts, TV show, YouTube series, Instagram/Facebook etc