The mark consists of the image logo is a human foot print of the left foot. The heel of the foot is a blue water drop or rain drop, with the top point of the drop facing towards the left. The ball of the foot is green, depicted as a stemless leaf with the tip of the leaf facing downward toward the right as it meets the blue heel of the foot, and has white leaf veins through the shape with one center waved line and three separate waved cross lines. The toes of the foot are brown, located above the leaf-shaped ball of the foot, angling toward the left, and the big toe (furthest right) contains a white daisy-like flower with a center yellow circle. The company name, Barefoot & Conscious, is in black Segoe Script font, with the ampersand in Kristen ITC font. The company description or tagline, Living Each Day Naturally, is in black Segoe Script font.