The mark consists of a stylized "dogs love kale and its good for them too!" The word "dogs" consists of the letters "d", "g" and "s" in black lower-case where the "o" is a red lower-case letter with a red heart in the middle and the letter "d" contains two horizontal lines. The word "love" appears below with the letters "l", "v" and "e" in black lower-case where the "o" is red lower-case letter with a red heart in the middle. The black outline of a white dog sitting down with a black nose and its white tongue with one black stripe hanging out adjacent to and on the right side of the words "dogs" "love", all above the word "KALE" in stylized upper-case green, yellow, white and black letters. The phrase "and its good for them too!" is at the bottom of the mark with every letter "o" in red lower-case with a red heart in the middle and the remaining letters in stylized black lower-case. Every letter "d" features two horizontal lines.