The mark consists of a blue circle with an outer ring of white and a further outer ring of black. An image of a fish outlined in black and white with the body in blue, dark green, white, light green with dark green spots, orange, white and gray, with the top and bottom fins in dark green with white and dark green stripes, one side fin in gray with dark green stripes, and the other two side fins in light green with white stripes and dark green stripes, respectively, a black mouth, a light green and black and white eye, at the top of the mark in the act of biting a white fishing lure with a blue eye and accents attached to a white fishing line. The word "THE" appears to the left of the fish in the color white. Below the above words and fish design, a rectangle in black, white and orange appears across the center of the mark, containing the words "FISHING CADDY" in white inside a blue rectangle with a black outline, above the words "FISHING SYSTEM" in black, which is outside the blue rectangle, against an orange background. A curved blue line runs lengthwise across the words "FISHING CADDY". At the bottom of the mark appears the words "HOOK EM FASTER", in white. The white background indicates transparency, and is not claimed as a feature of the mark.