Platform as a service (PAAS) featuring software platforms for use in business intelligence, customer relationship management (CRM), sale reporting, sale forecasting, trade management, data analytics, data management, survey tools in the nature of measuring consumer sentiment through in-store data collection via electronic surveys, administration in the nature of supporting, managing and tracking the financial management components of a business, customer service, operations in the nature of tracking and managing resources, assets or other software platforms, marketing strategy, sales lead generation, sales integration, supply chain management, inventory replenishment, assortment modular planning in the nature of assisting others with the automation of creation of models for shelf placement of retail goods, cost price analysis, price optimization, product category management, merchandise planning, e-commerce management in the nature of assisting others with the execution of selling their goods through online channels, crowdsourcing, and programmatic advertising; platform as a service (PAAS) featuring computer application software for location-based services using beacon technology for use in advertising and marketing campaign management that enables targeted digital marketing to reach end consumer and allows for data collection