Fraud and identity theft protection services; financial identity monitoring services for fraud protection purposes; financial identity monitoring services for fraud protection purposes; consultation in the field of data theft and identity theft; monitoring of credit reports, the internet, and public records to facilitate the detection and prevention of identity theft and fraud; computer security services in the nature of providing authentication and validation of personal identity information and enabling consumers to confirm their identity and prevent identity theft and fraudulent activity on their credit reports; all of the foregoing to exclude government agency services