The mark consists of a red horseshoe with six white circles in the upper portion of the horseshoe, three on each side. On top of the lower part of the horseshoe is a ribbon banner, outlined in orange, with black shading inside and orange ends. Inside the black shaded area of the horseshoe is the phrase "EL MARIACHI" in white, stylized letters, with the "E" and "M" capitalized. Above the ribbon banner the space inside the horseshoe is shaded in orange with yellow rays coming out of the center in the background. On top of the orange shading with the yellow rays, is an image of a man in a mariachi costume, shaded in in black with a white shirt and white details on the costume and hat, and he is holding a black shaded guitar in his left hand. In his right hand is a BBQ fork, which he is extending above the image of a black shaded circular grill, with two black smoke smudges above the grill. Above the image is the phrase "CHARCOAL" in black, stylized, upper case letters, written in an arched orientation. Below the image is the phrase "100% NATURAL MESQUITE" in the same stylized, upper case letters, in black, written in a straight line. Above the phrase "CHARCOAL" is a straight black line, and to the immediate left of the horseshoe is a gray arrow pointing to the left. The white background is for background purposes only and is not claimed as a feature of the mark.