The mark consists of a red mountain with white shadowing and a black outline rising from a blue body of water with a gold anchor outlined in black in the foreground and light blue sky in the background, all encircled by a white life preserver outlined in black with light blue shading entwined with rope similarly outlined in black and adorned with a cluster of green leaves and hops outlined in black with the wording "CERVEZA PACIFICO CLARA" above and to the right of the design. The wording "CERVEZA" is in red lettering above the wording "PACIFICO" which is displayed in block letters with gold and white within the block letters and black shadowing outside the letters. The wording "PACIFICO" is underlined by a gold and white line with black outlining and shadowing. The wording "CLARA" appears beneath the underline in gold lettering with black shadowing. The wording "La Cerveza del Pacifico" appears at the bottom of the mark in red with black outlining. All of the aforementioned elements appear on a yellow background.