The mark consists of a design, which, on the left side, depicts a young girl on a dark brown swing held up by 2 black lines depicting rope. She is wearing a light pink colored dress with dark pink borders on the top and bottom, all outlined in black. She has tan skin, blue, black and white eyes, a white mouth, with the eyes, eye lashes, mouth, nose, fingers and toes outlined in black. She has a garland on the top of her head that consists of 5 dark and light pink flowers. She has dark brown hair. She is holding an ice cream stick in her right hand, the stick is tan and the ice cream is dark and light pink, and they are outlined in black. To the right of the girl is the word, "LA" and directly below that is the word, " MICHOACANA", both in dark pink, and below that are the words, "100 % Tradicional", in black.