Business services, namely, promoting the goods and services of others by means of a preferred customer loyalty program featuring incentives and rewards to encourage increased merchant attendance, increased affinity and brand loyalty; promotional and marketing services, namely, promoting the goods and services of others through dissemination of information via on-line computer media; promoting the sale of goods and services of others through the distribution of incentives based on consumer purchase behavior; promoting the goods and services of others by preparing and placing advertisements via a global computer network, radio, telemarketing, television, and printed material, and promoting the goods and services of others by implementing an incentive award program; Developing, implementing, administering and supervising rewards, loyalty, incentive and affinity programs for businesses who offer such programs to others; developing, implementing, administering and supervising advertising and marketing campaigns for others; operating a buying club, promoting the sale of memberships and credit card accounts through the creation and administration of incentive award programs