The mark consists of a large capital letter "E" in white, outlined in black and blue before the letters "A" and "T" in lower case, both of which are in red with white accents. The letter "A", which shows three red crumbs outlined in balck above it, and the letter "T", are positioned above the letters "M", "O", "J" and "I", with the "M", "J" and "I" in lower-case white font outlined in black and blue, and with the "O" represented by a black outlined lollipop that has a gold shaft and a circular candy portion that has a maroon, white, and bright yellow swirl, with the letters "M", "O", "J" and "I" also positioned to the right of the letter "E". A smiley-faced emoji is positioned above the letter "T" with the "T" partially inside the opened mouth of the emoji. The emoji has five white upper teeth outlined in black, a pink and white tongue outlined in black extending out the left corner of its mouth, a dark yellow head outlined in black, and two black eyes positioned above the mouth. There are two black vibratory curves at the back of the emoji head.