The mark consists of a design of nine children standing in two rows, with seven children in the back and two children in the front. Starting from the left child in the back row, the first child has peach colored skin, brown hair, brown and white eyes, wearing a green shirt and cream colored pants with brown shoes, smiling and showing white teeth, holding up his right hand in a thumbs up position and his left hand in his pants pocket. The second child has brown skin with dark brown hair and brown and white eyes, wearing purple shirt and boots, cream colored skirt and white stockings. The third child has peach skin with blue and white eyes, wearing an orange cap, yellow shirt and blue pants. The fourth child has brown skin, white and brown eyes and dark brown hair, with blue pants. The fifth child has peach colored skin with yellow hair, wearing light green glasses, light blue shirt, pink skirt, white stockings, and light blue shoes, holding a large white tooth with light blue shading, smiling and showing white teeth. The sixth child has brown skin with brown and white eyes, wearing a blue and red hat with a yellow label, red shirt, blue pants and brown shoes, holding up both hands. The seventh child has peach color skin, blue and white eyes, and orange hair in a ponytail, wearing blue shirt, purple pantsuit and black shoes, holding her hands in front of her chest. A brown dog with dark brown spots, white and blue eyes, dark brown nose, wearing a red collar with a yellow pendant is standing in front of the first child. The eighth child has peach colored skin with dark brown hair and brown and white eyes, wearing an orange bow in her hair, orange shirt and boots, and yellow skirt, holding a pink and purple doll, and is standing in front of the third child. The ninth child has peach skin with orange hair and green and white eyes, wearing glasses, a white doctor's coat, yellow and purple shirt, light blue pants, blue shoes, holding a red toothbrush. All of the elements in the design are outlined in black. The design is over the wording "SMILE BUILDERS" which is shown in blue. The design and the wording are superimposed over a design of a white tooth with blue outline. All the elements are on a light blue background.