Downloadable software and applications for accessing, viewing, and playing audio and video digital content, namely, advertisements; Downloadable software and applications for accessing and viewing online message boards and threads relating to advertising, the arts, business, culture, education, and politics, and for creating and accessing user-posted ratings, reviews, and discussions on products and services of others; Downloadable game software and game applications for accessing, viewing, playing, and otherwise providing for promotional contests and sweepstakes, namely, software affording users an opportunity to win prizes based on viewing videos related to advertising, the arts, business, culture, education, and politics; Downloadable software and applications to enable uploading, downloading, accessing, posting, displaying, editing, tagging, blogging, streaming, linking, sharing and otherwise providing electronic media and information, for the purposes of social networking related to advertising, the arts, business, culture, education, and politics and for winning prizes based on viewing videos related to advertising, the arts, business, culture, education, and politics; Downloadable software and applications for the collection, editing, organizing, modifying, transmission, storage and sharing of data and information, for the purposes of social networking related to advertising, the arts, business, culture, education, and politics and for winning prizes based on viewing videos related to advertising, the arts, business, culture, education, and politics