The mark consists of the stylized word "CERVEZA" in gold, curved at the top. Beneath is the stylized word "MODELO" in gold with a white outline, and a gold second outline. Beneath is the stylized wording "NEGRA" in gold. Above the wording, "CERVEZA MODELO NEGRA", is a gold rectangular shape with uneven edges. Within the rectangle is the image of a sliced piece of fruit with seeds in the upper left corner, shown in white. Beneath the fruit is a second piece of sliced fruit in the lower left corner of the rectangle shown in white. To the right of the fruit pieces is a stylized depiction of a lion on its hind legs in white. The lion is leaning against a letter "M" to its right. The letter "M" is white with gold outlining to create the appearance of depth. Between the pieces of fruit, the lion, and above the "M" are 13 white circles of varying sizes. Above the top of the rectangle and on the left and right sides are gold lines. The line on the left is broken in two places at the bottom and forms a teardrop shape and a smaller curved line. Below the wording, "CERVEZA MODELO NEGRA", is a curved design composed of 5 curves. The inner most curve is a stylized depiction of a chili pepper in gold. Below the chili pepper are 4 concentric gold curved lines. The ends of the first curved line are dotted with gold teardrop shapes oriented with the points of the teardrops facing the center of the image. The ends of the second, third, and fourth gold curved lines are dotted with gold circles. Below the curved design is the stylized wording "THE CHELA FOR MICHELADAS" in gold. The coloring of all elements of the mark fades to a lighter gold in a vertical band on the left side of the mark, showing a shine. The color white in the background represents a transparent area and is not claimed as a feature of the mark.