The mark consists of a cartoon character of an ice cream cone with a face surrounded on either side by 2 other ice cream cones without faces. The center ice cream scoop consists of the color yellow with brown eyes, a pink mouth, white teeth, and a tan colored cone. The ice cream scoop on the left side of the image is the color brown with a tan colored cone. The ice cream scoop on the right side of the image is the color pink with a tan colored cone. The ice cream cones on all three ice creams are made up of diagonal swirls of alternating dark tan and light tan. The circular area behind the three ice cream cones is striped with vertical rectangular stripes alternating between the colors dark green and light green. The inside border of the incomplete circle is outlined with white dotted lines. The incomplete circular banner behind the ice cream cones rests above a rectangular banner that displays the term "Icy Rush Co." in white and is colored in with vertical rectangular stripes alternating between the colors dark purple and light purple. The inside border of the rectangular banner displaying the "Icy Rush Co." words is lined with a decorative light pink border. Solid white and light brown lines form the outline of the entire image.