The mark consists of an image of a burro with human-like features. The burro consists of a brown tortilla, outlined in black, with yellow fries emerging from the top. Black eyebrows, a black nose, a black mouth with a red tongue, and black sunglasses with white glares are placed near the top of the burro. Below this, a red shirt is placed, outlined in black. On the shirt, a white rectangle is placed, inside of which the literal elements "BURROS & FRIES EST. 1974", are placed. The literal elements "BURROS" are orange in color and outlined in white and black. The literal element "&" is white in color, outlined in black, and placed on a yellow circle outlined in black. The literal elements "FRIES EST. 1974" are white. Below the rectangle, the literal elements "FRESH MEXICAN GRILL!", stylized in white, are placed. On either side of the burro, brown arms are placed with white glove-like hands outlined in black. Below the shirt, black shorts are placed. The Burro has two brown legs, wearing white and red shoes.