The mark consists of the word "BOTTLE" above the word "ROCKET" in white letters, "ROCKET" resting on a white ground with sprigs of grass on each side of "ROCKET". A mid-blue rocket stand is partially in front of the "C" in "ROCKET", the rest between the "C" and the "K". An ignited rocket is between the two "T"'s in "BOTTLE" with the yellow flames above the stand. The right half of the rocket along with the left base fin are gray, the left half of the rocket along with the right base fin and top are white, each part spaced from the other. The top half of the rocket extends above "BOTTLE" and is between two mid-blue cloud banks. Below all of the above is a narrow laterally positioned mid-blue rectangle with "PALE ALE" written in while letters. All of the above is upon a light-blue background.