The mark consists of a Venn Diagram comprised of three overlapping circles arranged in a way that each overlaps the other two creating three areas of overlap between two adjacent circles and one, center, overlap between all three circles. If using the center overlap section as center, one circle is located at 10 o'clock and is colored red; the second circle is at 2 o'clock and is yellow; and the third circle is at 7 o'clock and is orange. All overlapped sections are colored as if the two colored circles were mixed. The overlap between the yellow and red circle is orange. The overlap between the yellow and orange circle is a lighter, yellowing orange. The overlap between the orange and red circle is a darker, red orange. The center overlap of all three circles is a deep maroon. The stylized literal element "THE SALES SUCCESS SWEET SPOT", in green, appears to the upper right of the Venn diagram, with a black arrow pointing to the maroon middle overlap of all three circles. The word "APPROACHABLE", appears in white in the center of the red circle. The word "CREDIBLE" appears in white in the center of the yellow circle. The word "AUTHENTIC" appears in white in the center of the orange circle. Lines representing the edges of the circles are in white.