Arranging and conducting incentive award programs to encourage the frequent, continued and effective practice of physical exercise; Consulting services in the fields of fitness and exercise; Education services, namely, providing panel discussions in the field of exercise and fitness; Entertainment services, namely, contest and incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engage in other health-promoting activities; Providing instruction and equipment in the field of physical exercise; Providing a web site featuring information on exercise and fitness; Providing assistance, personal training and physical fitness consultation to corporate clients to help their employees make physical fitness, strength, conditioning, and exercise alterations in their daily living; Providing assistance, personal training and physical fitness consultation to individuals to help them make physical fitness, strength, conditioning, and exercise improvement in their daily living; Providing classes, workshops, seminars and camps in the fields of fitness, exercise, boxing, kick boxing and mixed martial arts; Providing physical fitness and exercise service, namely, indoor cycling and yoga instruction; Personal fitness training services featuring aerobic and anaerobic activities combined with resistance and flexibility training; Personal training services, namely, strength and conditioning training; Physical fitness training of individuals and groups; Physical fitness training services; Cycling fitness training