Computer software for assimilating data for use in connecting advertisers and publishers to advertise their goods and services and to create advertising and marketing strategies; computer software for accessing, reviewing and analyzing consumer trends and interests, consumer sentiment of brands, popular culture, consumer impressions of advertisements and marketing efforts, and product and service reviews from websites and social media to activate and distribute digital media for advertising, marketing and promotion; computer software for use in predictive analytics, big data and business data analysis and visualization, complex event processing, mining the most relevant information from disparate data sources, providing automated solutions to enable organizations to integrate disparate data and translate and structure that data into actionable insights, marketing automation, customizable marketing and advertising, social media management and publication, and business analytics; software for use in computer advertising and marketing which allows users to access and exchange information and data via a global computer network