The mark consists of the word "CloudChill", with red lettering and white outline around each letter, left justified over a blue background; and with the words The "Cooler Cool" with white lettering, within white quotation marks, and centered below and between the two "C's" of the word "CloudChill"; and with the blue background exhibiting three-dimensional aspects including white shading and blue shading to simulate dripping liquid near an angled edge that extends from the bottom left to the middle right edge of the mark, and with a white background extending from the blue background edge, and with one three-dimensional blue circle including white and blue shading to simulate a drop of liquid positioned on the white background and below the letter "I" of the word "Cloudchill", and a second smaller three-dimensional blue circle including white and blue shading to simulate a drop of liquid positioned below and to the right of the first blue circle.