The mark consists of eight concentric rings forming an overall circular mark. The literal element "UNIFIED CUSTOMER EXPERIENCE STRATEGY" appears curved overtop of the mark in blue. The outer ring is grey. Working inward, the next partitioned ring is white with grey borders and the literal element "UNIFIED CHANNEL STRATEGY" appearing in blue. The outer boundary of the next ring consists of a thin grey line, with the inner boundary line being divided into 4 unequal sized sections. The three segments on the upper portion from left to right are light blue, grey and blue and the bottom and larger border segment is green. Within the previously described ring are 12 equally divided off segments consisting of all black text and images. Moving clockwise, the first section contains a telephone icon to the right on the literal element "VOICE"; the next section contains another telephone icon up and to the left of the literal element "IVR"; the next section contains an envelope icon, below which appears the literal element "WHITEMAIL"; the next segment contains a globe icon containing the literal element "WWW" below which appears the literal element "WEBSITE AS A CHANNEL"; the next segment contains a speech bubble icon and the literal element "CHAT"; the next segment contains an e-mail icon and the literal element "E-MAIL"; the next segment contains the literal element "VIDEO CHAT" and a speech icon containing a cameral icon; the next segment contains the literal element "SOCIAL MEDIA" to the right of a bubble design; the next segment contains the literal element "MOBILE APPS" appearing below the a cell phone design icon; the next segment contains a cell phone design with a speech bubble appearing overtop of the cell phone, below which appears the literal element "SMS"; the next segment contains the literal element "in-person" appearing below a design of two stylized persons facing each other with a table in between and speech bubbles coming out of their mouths; the last segment contains a stylized kiosk icon, to the right of which appears the literal element "KIOSK". The next ring following the outer border color rings is white with an inner border in black. The next ring is in orange with a black outer border and grey inner border with the curved literal element "DEVICE AGNOSTIC STRATEGY" appearing across the top. Moving clockwise the first icon is of a stylized tablet computer, the second icon is of a stylized laptop computer, the third icon is of a stylized cell phone, and the last icon is of a stylized computer monitor. The next ring is white, with a grey outer border, and orange inner border within which at the top appears four orange humanoid characters two larger and two smaller, moving clockwise appears a seven dot design connected with lines within which appears a design, next appears the literal element "TOTAL HOUSEHOLD STRATEGY" and next appears a globe and audio/video devices icon in black with four different sized black dots appearing overtop of that. Following the orange border is a thin grey crescent line in the bottom left of the circle. The center of the circle contains a stylized arc shapes design to the left of the literal element "HGS" in blue, which appears overtop of "HINDUJA GLOBAL SOLUTIONS" in black. Below this appears an orange stylized human figure sitting in a black chair in front of a black desk and computer. Below this appears the literal element "CONSUMER STRATEGY" in black.