The mark consists of the wording "THE LIFESTYLE LOOP" appearing above a graphic of three shaded vertical overlaid triangles with text inside, in descending order: "EDUCATE" "ENGAGE" "ENCOURAGE" with the third triangle overlaying a shaded circle with the word "ACTION" in it. To the left of each triangle is an arrow pointing to the above triangle(s) with the words "VISITOR ENTRY" appearing in shaded horizontal rectangular arrows. Coming out from left side of each of the bottom two triangles are curved arrows pointing back up to the other triangles accompanied by the word "EXIT" to the left of the top triangle and the second triangle. A curved arrow flows out of the circle with "ACTION" in it pointing to the arrows labeled "VISITOR ENTRY" and the arrows continue to flow from the bottom to "VISITOR ENTRY" arrows to the "VISITOR ENTRY" arrow directly above it. Each of these arrows is accompanied by the word "RETARGETING". An additional arrow flows downward from the bottom of the circle labeled "ACTION" to three shaded horizontal rectangles labeled, in order, "CUSTOMER" "REPEAT CUSTOMER" and "LIFESTYLER". The word "EMBRACE" is offset to the left with lines emanating from it to each of the stacked rectangles. From the rectangle labeled "REPEAT CUSTOMER" flows a line with ninety degree turns upwards and to the left with arrows pointing into each of the three triangles. The wording of the label, rotated at a ninety degree angle to the left is "RE-MARKETING TO CAUSE RE-ACTION".