Administering a wine club by means of selecting wines based on consumer expectations and arranging periodic shipment to club members; Advertising services, namely, promoting the food and wine of others; On-line retail store services featuring wine, wine related merchandise, wine accessories, beer, beer related merchandise, gift baskets, wooden boxes, beer and wine related online courses; Promoting the goods and services of others by distributing advertising materials through a variety of methods; Providing a website featuring the ratings, reviews and recommendations posted by consumers on restaurants, food and wine for commercial purposes