The mark consists of the wording "Roof It Forward" in stylized font with the word "Roof" in blue letters that are outlined in black, the word "It" in red letters that are outlined in black, ant the word "Forward" in green letters that are outlined in black; and the caricatures of six children who are holding hands and smiling, with their faces, ears, hair, and legs in black and white, their arms and hands in black, and all their clothes are outlined in black, with first child in a green dress with two red stripes that are outlined in black, the second child in a blue shirt and green pants, the third child in a red dress with a green belt that is outlined in black, the fourth child in a green shirt with blue shorts, the fifth child in a blue shirt with red pants, and the sixth child in a red shirt with green pants.