The mark consists of the word "MAXIM'S" in stylized red lettering with blue highlights, appearing above a depiction of a restaurant in an earlier era, with the words "UN CERTO STILE DI VITA" and "PIERRE CARDIN" appearing in stylized red letters at the bottom right. The foreground of the restaurant scene features a female patron in a blue dress with black lines, a white, blue and black shawl, and dark brown and beige headwear. The middle ground features standing and sitting male and female patrons and staff, with the men wearing black and white clothing, the man at the extreme left also wearing a beige vest and a red lapel flower, and two seated women at the right with one wearing light brown clothing and light brown and beige headwear and one wearing dark brown and white clothing and light brown, beige and black headwear. The background features people wearing black and blue clothing, with the woman in the rear center having blonde hair. The restaurant scene also features structural and decorative details of the restaurant, including brown, beige and yellow wall coverings in the background, a white and blue floral arrangement in a brown vase on a table with a white tablecloth at the left, and yellow chairs at the right.